Promoting daily attendance starts with effectively making the case that attendance matters. Research has found that families have high hopes for their children yet did not always realize that showing up nearly every day to school is crucial to academic achievement. In their effort to promote student attendance, families are respected allies with schools. This guide for Ohio schools points out actions schools can take to improve internal practices to increase student belonging and relevant curriculum, and how schools can be partners with families and community groups to support daily attendance at all grade levels.