The Ad Council Research Institute, with support from the Overdeck Family Foundation, has recently produced findings from a nationwide survey of families about school attendance. This work did not just collect the family perceptions, however, they also used those findings and additional research to produce a guide on how the school can better frame their communication with families about student attendance. These recommendations are meant to supplement the great work already being done in schools and should be applied to current approaches to maximize their success. Check out the full report and messaging toolkit below.
Menu
