Effectively Communicating Career Technical Education to Engage Every Learner: A Recruitment and Engagement Tool

This tool from Advance CTE offers a self-paced, structured resource to help educators and leaders enhance Career and Technical Education (CTE) recruitment efforts. Through seven engaging videos and a workbook, this tool guides users in accessibly tailoring messages, engaging partners, and evaluating communication strategies. The tool emphasizes relationship-building, asset-based framing, and continuous engagement to ensure that all students, including those in special populations, are informed about CTE opportunities.